Hulu ID
Hulu is an American subscription video on-demand service fully controlled and majority-owned by The Walt Disney Company with Comcast.
Re-skin the Hulu branding for various culture campaigns like Pride, Black History Month, Earth Day, Hispanic Heritage Month, etc. Maintain the existing Hulu branding system, but re-work it to take on some visual aspect of the topic that is being celebrated.
Style Frames
Other Culture Campaigns
Process
Concept 01
Different shapes will be “windows” into the culture campaigns, they’ll have photos in them, along with abstracted sketches/marks. These sketches/marks will be hand-drawn which will give the campaigns a relatable feeling.
Concept 02
Gradients will be used to abstractly symbolize the connection between the culture campaigns and the audience who relates to the campaigns. The colors will relate to the specific campaigns.