LOVB Team Branding

League One Volleyball (LOVB, pronounced “love”) is a first-of-its-kind community re-imagining the future of volleyball. They are launching their professional league from the grassroots up - each pro team built from a foundation of ambitious junior volleyball clubs located across the country.

Our team design is decisively modern, forward-facing, and unique to LOVB. Team logos are unique marks built from two or three interconnected letterforms that are recognizable but not necessarily legible. Each logo adds a new variation that complements the family of 'cousins’. Team design systems reflect each community through connected patterns rooted in each city's logo and a color palette inspired by each city's spirit. This design strategy creates coherence among a (growing) family of team brands.

Studio: Gretel

Credits:

Executive Creative Director: Ryan Moore
Design Director: Dylan Mulvaney
Associate Creative Director: Jesse Johanning
Designers: Etienne Murphy, Luke Barnell, Sol Bourdeau García
Project Managers: Dianne Kim, Fabien Zando